Startups across the globe try to create the subsequent massive {hardware} product that sees the iPhone-ification of a devoted AI system.
We've seen loads of failed makes an attempt from the Rabbit R1 to the Humane Pin, and now Logitech CEO Hanneke Faber has chimed in by saying, “What’s out there’s a answer on the lookout for an issue that doesn’t exist.”
With 2026 on the horizon, and the looming product reveal of no matter legendary Apple designer, Jony Ive, and OpenAI CEO, Sam Altman, are engaged on, will this new system change Faber's thoughts? Or is she simply saying what the remainder of us are considering?
AI {hardware} is but to spark any curiosity
In her interview with Bloomberg, Faber, who took over as CEO of Logitech two years in the past, mentioned, "The corporate is a robust proponent of AI," however it goals to search out intelligent makes use of for the know-how in its class-leading peripherals slightly than a devoted system itself.
Only recently, Logitech launched the MX Grasp 4, an improve to the world's hottest pc mouse, and the brand new model provides a shortcut to ChatGPT or Copilot. That mentioned, it's a considerate inclusion of AI, slightly than forcefully including the software program simply to tout the present buzzword in advertising and marketing.
Faber’s level is straightforward: AI has been good for software program and equipment, and Logitech has fortunately used it to make smarter mice and keyboards. However constructing whole items of {hardware} round AI alone appears like a stretch.
It’s not that the tech isn’t spectacular; it’s that nobody has convincingly defined why you want a standalone AI system in your pocket when your cellphone already does many of the work with out the subscription charges or experimental interfaces.
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Customers appear to agree
You don't have to look far to search out criticism of AI-dedicated units on-line. In reality, I'd like to see gross sales figures for the most well-liked choices just like the Rabbit R1 or Humane Pin, contemplating they basically tanked upon launch.
In a Reddit thread sharing Faber's interview with Bloomberg, customers have shared their opinions on AI {hardware}, and it's honest to say the Logitech CEO is voicing the consensus of the common client.
One consumer mentioned, “Cash on the lookout for extra money,” which neatly sums up the sentiment. One other joked, “I obtained 99 issues, and AI is 1000 of them." Whereas probably the most upvoted remark got here from somebody who mentioned voice interplay remains to be a horrible interface, and that no quantity of AI magic can repair the truth that speaking to devices could be slower and clunkier than tapping a display screen.
Faber isn’t dismissing AI fully; she’s saying the timing is off. The worth isn’t clear but, and till somebody builds an AI system that does one thing your cellphone can’t already do sooner, cheaper, and with no studying curve, individuals will proceed to ask why these merchandise exist.
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