Get comfy with failure, create a neighborhood startup ecosystem and construct regulation to assist enterprise success, says Lithuanian entrepreneur Tomas Okmanas of NordVPN.
Regardless of accessing an abundance of expertise, European tech corporations typically battle to realize the worldwide scale loved by rivals within the U.S. and China. Kicking in opposition to the pattern is Tomas Okmanas, co-founder of a number of extremely profitable worldwide companies in his native Lithuania. These embrace cybersecurity group Nord Safety, valued at greater than $3 billion and greatest recognized for digital personal community supplier NordVPN. His newest enterprise, nexos.ai, is a safe, all-in-one AI platform for enterprises and governments.

Okmanas tells POLITICO Studio how the EU might help startup founders compete on the world stage — and why establishments and enterprises within the EU must be involved about cybersecurity vulnerabilities.
POLITICO Studio: Regardless of having fun with worldwide success, your corporations stay firmly rooted in Lithuania. Have you ever ever been tempted to maneuver them to the U.S.?
Tomas Okmanas: It’s been a protracted journey since we bootstrapped our first enterprise in 2012. These had been early days for the startup scene in Lithuania, and we didn’t have the posh of massive checks from Silicon Valley VC corporations. Alongside the best way, I’ve met tons of people that advised me we should always open an workplace within the U.S., arguing that’s the place the most effective administration expertise is. However all our administration relies in Lithuania, and we’ve proven that international tech corporations will be constructed out of this nation and Europe. At present, Nord Safety employs greater than 2,000 specialists throughout our places of work in Vilnius, Kaunas, Berlin, Warsaw and Amsterdam.
All the large U.S. funding corporations have now opened places of work in Europe, so entry to capital is right here. And expertise can be definitely right here, which may compete and win globally, as Nord’s 400 worldwide patents secured in fewer than 4 years display.
PS: If you launched NordVPN in 2012, digital personal networks had been a distinct segment market, however at present you have got thousands and thousands of world customers. What’s the key to progress on that scale?
TO: The straightforward reply is that should you create merchandise that individuals love and which can be very efficient, success comes naturally. Within the early days, we had been lucky sufficient to identify the rising market developments. At the moment, viruses had been normally unfold by floppy disks or CD-ROMs or USBs, however we realized that the menace would finally come from the net. At present, should you use a VPN, it’s your final community guardian. Through the years, we’ve blocked billions of scams and phishing and malware assaults. Simply up to now three months, we’ve blocked 103 million malware assaults within the U.Okay., 72 million within the Netherlands and 34 million in France.
For those who create merchandise that individuals love and which can be very efficient, success comes naturally.
At present, Nord Safety is a totally fledged cybersecurity firm, guarding customers and organizations in opposition to every kind of threats. Our merchandise present community safety, menace visibility, sensible password administration and safe knowledge roaming with Saily, our eSIM resolution.
PS: How do you understand the present state of cybersecurity readiness in Europe?
TO: Our analysis exhibits that corporations are typically higher ready for cyber threats than governments. We analyzed publicly accessible knowledge from round 400 main corporations and public establishments throughout the EU, and the general image isn’t nice.
Sectors akin to aviation and oil and gasoline carried out fairly nicely, however others, together with public establishments, much less so. We recognized a number of vulnerabilities, starting from stolen credentials and electronic mail spoofing dangers to vital system weaknesses. That’s one thing that must be addressed urgently.
PS: A brand new safety danger has arrived within the type of generative AI. How does your newest enterprise, nexos.ai, purpose to mitigate that danger?
TO: An increasing number of vital knowledge is leaving corporations and different organizations, ending up with giant AI corporations which can be largely based mostly within the U.S. As an illustration, somebody within the European Parliament can add a confidential doc to ChatGPT, which might instantly be processed on OpenAI’s servers within the U.S. Basically, nexos.ai allows a company to harness giant language fashions whereas holding safety and value administration entrance and middle. We offer a selection of utilizing a number of LLMs, together with on-premise fashions for dealing with delicate info. The platform can even detect and block any unauthorized sharing of delicate paperwork, which additional reduces safety and compliance dangers.
PS: GenAI is one in every of a number of new applied sciences wherein Europe is perceived as lagging behind different elements of the world. How can Europe change into extra aggressive within the tech sector?
TO: In Europe, we create rules after which attempt to construct companies round them. However in, say, the U.S., they first construct nice merchandise after which the federal government creates rules — and helps companies to develop. If you concentrate on the Stargate Undertaking or some other AI infrastructure initiative within the U.S., I don’t assume they’re going to be frightened about getting permits to construct large knowledge facilities. In Europe, you’d be taking a look at a minimal of a yr or two to get constructing permits. It’s the identical with AI regulation — the U.S. does no matter it might probably to assist its companies. We want extra of this mindset in Europe.

That’s why I assist regulatory simplification throughout the board, from GDPR to the AI Act. I’m sure that we are able to keep the identical ranges of shopper safety with far much less forms. As a startup founder, you need to rent engineers, not attorneys.
PS: Do you have got any particular directives or initiatives in thoughts?
TO: I’m in favor of creating the twenty eighth regime — a brand new European authorized framework that may allow seamless on-line incorporation, harmonize commerce guidelines throughout Europe and introduce favorable taxation for inventory choices. Creating the Scaleup Europe Fund, as proposed by the European Fee, would even be a step in the suitable route. Let’s assume large — why not set up a European NASDAQ and provides our scale-ups the chance to go public right here in Europe?
The U.S. does no matter it might probably to assist its companies. We want extra of this mindset in Europe.
One other issue is the best way we take into consideration failure in Europe. If an entrepreneur fails a few times, it may be arduous to get funding. However within the U.S., there’s a perception that even should you burn by way of eight corporations, the ninth or tenth shall be a hit. We have to permit individuals to experiment and fail. We failed with greater than 30 tasks earlier than we launched NordVPN.
PS: You’ve performed a significant function in establishing a thriving startup scene in Lithuania. What classes might different European cities and nations study out of your expertise?
TO: If corporations in a neighborhood ecosystem are working international companies out of Europe, they should assist one another. There are nice international corporations right here in Vilnius, akin to Vinted, the secondhand garments market, and Hostinger, the internet hosting platform. We now have common meetups and go on holidays collectively. And we’re angel traders in plenty of native corporations with international ambitions. New corporations are being constructed on a regular basis, which creates extra jobs. For those who love the place the place you had been born, you need it to develop, and it’s nice if we are able to all develop collectively.
The identical is true for Europe. Founders like me need the continent to achieve the worldwide race, and we’re prepared to contribute our share. What we’d like is extra public-private collaboration and dialogue that results in actual change.